In a world where many products are easily accessible on the internet - yes, even those - we've nearly fallen victim to the images that are slightly better than the rest, that entice us in, that persuade us to buy, bid, eat, cook and whatever else. (You've seen my Nom Nom articles right?) So it's not unusual that an eye-catching image can make all the difference when it comes to selling your products, or your photography - or both.
Strong, Clear photographs will not only help you stand out on a web-page, but also will help you get your blog out there, or get your deviantART profile a bit more notice. Having a good working environment is often better than having that top notch expensive camera. So don't worry too much about your equipment. Get to know your angles, backdrops, props and lighting and the rest should hopefully fall into place.
Editing is really easy and good editing programs are accessible by almost everybody now. You don't need photoshop to make your images look amazing, but it helps. However simple cropping, lighting adjustments, tones, and minor blemish removal can really help and it's worth spending a bit of time looking at what you can do to a photo to make it better before you release it to the world to critique, ignore, or fall in love with. Don't be afraid to cut bits off when cropping, it can look quite arty!
Get the Perspective
Putting clothes, accessories and shoes e.t.c on a model will help give them a better sense of size hang and general feel. Placing ornaments, trinkets or jewellery on carefully constructed backdrops and set ups will give them a sense of space and size too - but be sure not to be misleading especially if you're photographing to sell a product. You want to be as honest as possible, which is why you also need to be careful when editing - to ensure you're not altering something that was never there. Allowing a customer to imagine a product in their home, their wardrobe, their dressing table or their kitchen will make it a lot easier to entice them to buy!
Often a photograph can show an amazing product with lots of potential, but doesn't give much information about the materials used or the textures. Is it cotton, wool, handmade or not? If you aren't going to be able to show detail in a photo, be sure to include it in the artists comments - particularly here on deviantART - we love to find out more about what's in a shot!