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Stock Photography: Clint Clemens

Wed Nov 14, 2012, 1:49 AM
Clint Clemens has long been dubbed the Father of modern Automotive Photography. His work is sleek, crisp, smooth and not unlike the subjects he photographs. One of his most famous shots is titled Kills Bugs Fast.  The story behind the image is that Porsche trust him only with the slogan and told him that he had to illustrate the idea himself. So he did. Thus landmark commercial stock photography was created.

Source: Clint Clemens Kills Bugs Fast found here.

Not satisfied with the fame for his astounding images, Clint went one step further to explore and figure out how he could photograph cars in his studio, creatively and with limited resources. He made the connection between car and road and realised that's where he belonged, out in the field rather than inside a studio. In 1980 he got the idea (a genius one!) to attach a camera to a car. His invented a system that would allow him to drive a car whilst looking at a video screen that showed him a real-time view through his viewfinder. Basically, live view. His rig up was famous, he became well known for it and his construction was used across the industry to create stock photography for magazines and clients over the world. It came to an abrupt end when he was photographed with his rig and others (who eventually would) found out how he achieved the shots he got.

Whilst the ever increasing popular past time of photography was closing in on Clint, he didn't give up on what he was doing and continued as a transport photographer providing stock across the world. He offers up this analogy - of how photography has developed over time...

“Imagine photography is a rain barrel and the photographers are the
water. It used to be that the barrel had a inch or two of rain, but now
the rain barrel is overflowing. The value of a photo is inversely
proportional. Imagine if the same happened to another craft like
dentistry where anyone could be a dentist?

Source of Information:…

Add a Comment:
RandomSearcher Featured By Owner Nov 15, 2012
Wow, I saw car photographers using rigs, but never thought about who (and when!) had invented it. Just awesome. Thanks for the article!
Kaz-D Featured By Owner Nov 18, 2012  Hobbyist Photographer
It's incredible isn't it :D
AnyLuck Featured By Owner Nov 14, 2012
There was a time when anyone could be a dentist. :stare:

I love to hear about people who are innovative in their fields and Clint Clemens is obviously extraordinary, but I found that analogy and the opinion it was used to illustrate frustrating and flawed. The "barrier to entry" has never stopped people from producing crap. Just as there are bad dentists nowadays, regardless of any barriers. And to stretch the analogy even further, imagine if no-one could be a photographer without a degree.

Thanks for the article, though! It was interesting.
Kaz-D Featured By Owner Nov 18, 2012  Hobbyist Photographer
I get your point! :D
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November 14, 2012
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